Facebook Ad Cost Calculator
Facebook Ad Estimates
Daily Budget-
Est. Impressions-
Est. Clicks-
Est. Conversions-
Cost Per Result-
Facebook Ad Costs by Objective 2025/26
| Objective | Avg CPM | Avg CPC | Avg CPA |
|---|---|---|---|
| Awareness | £6.50 | £0.50 | N/A |
| Traffic | £8.00 | £0.80 | N/A |
| Conversions | £12.00 | £1.50 | £12–£25 |
| Lead Generation | £10.00 | £1.20 | £8–£15 |
UK averages. Costs vary significantly by industry, audience targeting, ad creative and competition.
Facebook Ads Key Metrics
UK Avg CPC
£0.80
UK Avg CPM
£6.50
Avg CTR
0.9%
Min Daily Budget
£1/day
Best Ad Format
Video/Reels
Optimal Frequency
1–3/week
How to Use This Calculator
1
Enter monthly budget
Input your total monthly Facebook/Meta advertising spend.
2
Select campaign objective
Choose awareness, traffic, conversions or leads to get relevant cost estimates.
3
Set CTR and conversion rate
Enter expected rates. Facebook average CTR is 0.9% but varies by creative quality.
4
Review estimates
See daily budget, impressions, clicks, conversions and cost per result.
5
Optimise campaigns
Test different creatives, audiences and placements to improve performance.
Frequently Asked Questions
How much do Facebook ads cost UK?
UK Facebook ads average £0.80 CPC and £6.50 CPM in 2025/26. Costs vary by industry, targeting, and objective. Finance and insurance tend to be most expensive at £2-4 CPC.
What is the minimum Facebook ad budget?
The minimum daily budget is £1. However, Meta recommends at least £5-10/day for the algorithm to optimise effectively. For conversion campaigns, aim for enough budget to achieve 50+ conversions per week.
Which ad format performs best?
Video ads and Reels currently achieve the lowest costs and highest engagement. Carousel ads work well for e-commerce. The best format depends on your objective and audience.
How do I reduce Facebook ad costs?
Improve your ad relevance score by targeting the right audience, using high-quality creative, writing compelling copy, and testing multiple ad variations (A/B testing). Avoid audience fatigue by refreshing creative regularly.
What is a good Facebook ad conversion rate?
The average conversion rate is about 2.5%. Above 5% is considered good. Conversion rates vary significantly by industry, offer quality, and landing page experience.
Official Sources & References
Data verified against official sources. Last checked April 2026.