Engagement Rate Calculator
Your Engagement Rate
Total Engagements-
Engagement Rate-
Platform Average-
Performance-
Average Engagement Rates by Platform 2025/26
| Platform | Avg Rate | Good Rate | Excellent Rate |
|---|---|---|---|
| 1.2% | 3%+ | 6%+ | |
| TikTok | 5.7% | 8%+ | 12%+ |
| 0.06% | 0.15%+ | 0.5%+ | |
| X/Twitter | 0.05% | 0.1%+ | 0.3%+ |
| 2.2% | 4%+ | 7%+ |
Engagement rate = (Likes + Comments + Shares + Saves) / Followers × 100. TikTok typically has the highest engagement.
Engagement Benchmarks
TikTok Avg
5.7%
Instagram Avg
1.2%
LinkedIn Avg
2.2%
Facebook Avg
0.06%
X/Twitter Avg
0.05%
Formula
Engage/Followers
How to Use This Calculator
1
Enter follower count
Input total followers for the account or post you are analysing.
2
Select platform
Choose the social media platform for relevant benchmark comparison.
3
Enter engagement metrics
Input likes, comments, shares and saves from a post or average across posts.
4
Review engagement rate
See your rate compared to the platform average and a performance assessment.
5
Optimise your content
If below average, focus on better content quality, posting times and calls to action.
Frequently Asked Questions
What is a good engagement rate?
It varies by platform. On Instagram, 3%+ is good. On TikTok, 8%+ is good. On LinkedIn, 4%+ is good. Engagement rates tend to decrease as follower counts increase because of algorithm distribution limits.
How is engagement rate calculated?
Engagement Rate = (Total Engagements / Total Followers) × 100. Total engagements include likes, comments, shares, saves and any other interactions. Some calculations use reach instead of followers for more accuracy.
Why is my engagement rate low?
Common reasons include: posting at wrong times, low-quality content, inconsistent posting schedule, not engaging with your audience, using too many irrelevant hashtags, or having fake/inactive followers.
Does engagement rate affect the algorithm?
Yes, on all major platforms. Higher engagement signals to the algorithm that your content is valuable, leading to more organic reach. Early engagement (first 30-60 minutes after posting) is particularly important.
How can I improve my engagement rate?
Post consistently at optimal times, use calls to action in your captions, respond to all comments, use Stories and Reels, create shareable content, engage with your community, and remove inactive followers periodically.
Official Sources & References
Data verified against official sources. Last checked April 2026.