TikTok Revenue Calculator
Estimated Earnings
Creator Fund (monthly)-
Brand Deal Value (per post)-
Monthly Views-
Est. Monthly Revenue-
Est. Annual Revenue-
TikTok Creator Earnings by Follower Count
| Followers | Creator Fund/mo | Brand Deal/post | Est. Monthly |
|---|---|---|---|
| 10,000 | £10–£30 | £100–£300 | £200–£500 |
| 50,000 | £30–£100 | £500–£1,500 | £1,000–£3,000 |
| 100,000 | £60–£200 | £1,000–£3,000 | £2,500–£7,000 |
| 500,000+ | £200–£500 | £5,000–£15,000 | £10,000–£30,000 |
Earnings vary significantly by niche, engagement rate, content quality and brand partnerships.
TikTok Revenue Sources
Creator Fund Rate
£0.02–£0.04/1k views
Brand Deal Rate
£10/1k followers
Live Gifts
50% of value
Min for Fund
10k followers
Best Niche
Finance/Tech
Avg Eng Rate
4–8%
How to Use This Calculator
1
Enter your follower count
Input your current TikTok follower count. Brand deal values scale with followers.
2
Enter average views
Input typical views per video. This determines Creator Fund earnings.
3
Set posting frequency
Enter how many videos you publish per month. More content means more revenue potential.
4
Enter engagement rate
Input your average engagement rate (likes + comments + shares / views). Higher engagement attracts better brand deals.
5
Review revenue estimate
See estimated income from Creator Fund and brand partnerships combined.
Frequently Asked Questions
How much does TikTok pay per 1,000 views?
The TikTok Creator Fund pays approximately £0.02-£0.04 per 1,000 views. This is very low compared to YouTube. Most TikTok creator income comes from brand deals, affiliate marketing and merchandise rather than the Creator Fund.
How many followers do I need to earn on TikTok?
You need at least 10,000 followers and 100,000 views in the last 30 days to qualify for the Creator Fund. For meaningful brand deal income, most brands look for creators with 10,000+ followers and strong engagement rates above 4%.
How much do TikTok brand deals pay?
Brand deal rates vary widely. A rough guideline is £10 per 1,000 followers for a standard post. Niches like finance and tech command higher rates. A creator with 50,000 followers might earn £500-£1,500 per sponsored post.
Is TikTok income taxable in the UK?
Yes, all TikTok income is taxable in the UK. If you earn over £1,000, you must register for Self Assessment. You may also need to register for VAT if your turnover exceeds £90,000. Keep records of all earnings and expenses.
How can I increase my TikTok earnings?
Post consistently (daily if possible), engage with trending topics, collaborate with other creators, diversify income streams (brand deals, affiliate links, merchandise, live gifts), and focus on high-value niches like finance and technology.
Official Sources & References
Data verified against official sources. Last checked April 2026.