Google Ads CPC Calculator
Campaign Estimates
Monthly Clicks-
Daily Budget-
Impressions Needed-
Expected Conversions-
Cost Per Conversion-
Estimated ROAS-
Average UK Google Ads CPC by Industry 2025/26
| Industry | Avg CPC | Avg CTR | Avg Conv Rate |
|---|---|---|---|
| Legal | £6.75 | 2.1% | 2.5% |
| Finance | £4.50 | 2.9% | 3.1% |
| E-commerce | £1.20 | 4.7% | 2.8% |
| Technology | £3.80 | 3.3% | 2.2% |
| Real Estate | £2.40 | 3.7% | 3.5% |
CPCs vary significantly by keyword competition, quality score and ad position. These are UK averages.
Google Ads Key Metrics
UK Avg CPC
£1.50–£5
Avg CTR (Search)
3.5%
Avg Conv Rate
3.0%
Min Daily Budget
£1/day
Quality Score Range
1–10
Avg Position
Top 4
How to Use This Calculator
1
Enter monthly budget
Input your total monthly Google Ads spend in pounds.
2
Set average CPC
Enter expected cost per click based on your industry and keywords.
3
Set CTR and conversion rate
Enter expected click-through rate and conversion rate percentages.
4
Add conversion value
Enter the average value of each conversion to calculate ROAS.
5
Review estimates
See monthly clicks, conversions, cost per conversion and return on ad spend.
Frequently Asked Questions
What is a good CPC for Google Ads UK?
Average UK CPCs range from £0.50 for display to £5+ for competitive search terms. Legal and finance keywords can exceed £10. A good CPC depends on your conversion rate and profit margins.
How is CPC calculated?
CPC = Total Cost / Total Clicks. Google uses an auction system where you pay up to your max bid, but often less. Your actual CPC depends on Quality Score and competitor bids.
What is a good CTR?
The average search CTR in the UK is about 3.5%. Above 5% is considered good. CTR varies by industry, ad position and how well your ad matches the search intent.
How can I lower my CPC?
Improve your Quality Score by writing relevant ads, using targeted keywords, and creating high-quality landing pages. Use negative keywords to avoid irrelevant clicks.
What is ROAS?
Return on Ad Spend = Revenue from Ads / Cost of Ads. A ROAS of 4x means you earn £4 for every £1 spent. Most businesses aim for at least 3-4x ROAS to be profitable.
Official Sources & References
Data verified against official sources. Last checked April 2026.