YouTube Revenue Calculator UK 2026

Estimate your YouTube ad revenue based on views, CPM rates and UK audience. Calculate monthly and annual earnings from your YouTube channel.

Monthly Video Views

% UK Audience (CPM approx £3–5)

% US Audience (CPM approx £4–7)

% Other Audience (CPM approx £1–2)

Monetisation Rate (% of views that show ads)

Channel RPM Override (£ — optional, leave blank to estimate)

Frequently Asked Questions

How much does YouTube pay per 1,000 views in the UK?

YouTube pays creators based on RPM (Revenue Per Mille — revenue per 1,000 views), which is the amount you actually receive after YouTube takes its 45% share. UK channels typically see RPM of £1.50–£4.00 depending on niche. Finance, business, and legal channels often achieve £4–£8 RPM, while entertainment and gaming channels may see £0.80–£2.00. CPM (Cost Per Mille paid by advertisers) is higher than RPM — advertisers pay around £3–£6 CPM for UK audiences.

What CPM rates should UK YouTube creators expect?

UK advertiser CPM rates generally range from £2 to £8 per 1,000 impressions, with a UK all-channel average of roughly £3–£5. Niche matters significantly: personal finance channels can achieve £5–£12 CPM, tech reviews £3–£6, lifestyle £2–£4, and gaming £1–£3. CPM is also highly seasonal — Q4 (October to December) typically sees 40–60% higher CPM due to advertiser competition during the holiday shopping season.

How do I declare YouTube income to HMRC?

YouTube income is treated as self-employment income (or potentially trading income) in the UK. If you earn over £1,000 from YouTube in a tax year, you must register as self-employed with HMRC and complete a Self Assessment tax return by 31 January each year (for the previous April–April tax year). You report your YouTube earnings, deduct allowable business expenses, and pay Income Tax and National Insurance on the resulting profit. HMRC has a dedicated guidance page on income from online activities.

Can I claim tax relief on YouTube equipment?

Yes. As a self-employed UK YouTuber, you can claim capital allowances on equipment used wholly or mainly for your channel, including cameras, microphones, lighting, computers, and editing software. You can typically use the Annual Investment Allowance (AIA) to deduct the full cost in the year of purchase up to £1 million. Ongoing costs like editing software subscriptions, music licences, props, and a portion of your broadband bill may also be deductible as revenue expenses.

When do I need to register as self-employed for YouTube income in the UK?

You should register as self-employed with HMRC as soon as your YouTube earnings (and other self-employment income) exceed £1,000 in a tax year — this is the trading allowance threshold. Registration is done online via gov.uk and must be completed by 5 October following the end of the tax year in which you started earning. Failing to register on time can result in penalties. If YouTube is not your main income, you can still register as self-employed alongside employment.