Cost Per Click Calculator
CPC Analysis
Cost Per Click-
Total Clicks-
Total Budget Required-
Estimated Conversions-
Cost Per Conversion-
Estimated ROAS-
Average CPC by Platform & Industry (UK)
| Platform / Industry | Avg CPC | Range |
|---|---|---|
| Google Ads — Search (All) | £1.50 | £0.50-£10+ |
| Google Ads — Legal | £6.50 | £3-£25 |
| Google Ads — Finance | £4.50 | £2-£18 |
| Google Ads — E-commerce | £0.80 | £0.30-£3 |
| Bing Ads | £1.10 | £0.30-£8 |
| Facebook / Instagram | £0.60 | £0.15-£3 |
| £4.50 | £2-£12 |
PPC Key Metrics
Good CTR
3-5%
Good Conv Rate
2-5%
Target ROAS
4:1+
Quality Score
7-10
UK Search Avg CPC
£1.50
Display CPC
£0.30-0.80
How to Use This Calculator
1
Choose what to calculate
Select whether you want to find CPC, clicks, or required budget.
2
Enter your known values
Input budget and clicks (to find CPC), or budget and CPC (to find clicks), etc.
3
Add conversion data
Enter your conversion rate and average order value for ROI analysis.
4
Review the results
See your CPC, estimated conversions, cost per conversion, and ROAS.
5
Optimise your campaigns
Use the benchmarks to assess whether your CPC is competitive for your industry.
Frequently Asked Questions
What is CPC?
CPC (Cost Per Click) is the amount you pay each time someone clicks on your paid advertisement. It is the primary pricing model for search engine advertising (Google Ads, Bing Ads) and many social media platforms. CPC is calculated as Total Ad Spend divided by Total Clicks.
What is a good CPC?
A good CPC depends entirely on your industry, conversion rate, and average order value. A 5 pound CPC is expensive for e-commerce but cheap for legal services. The key metric is not CPC alone but cost per conversion and return on ad spend (ROAS). If your CPC of 5 pounds generates conversions worth 500 pounds at a 3% rate, it is excellent.
How can I reduce my CPC?
To lower CPC: improve Quality Score (better ads, landing pages, relevance), use negative keywords to eliminate irrelevant clicks, target long-tail keywords, improve ad relevance with specific ad copy, use ad extensions, test different bidding strategies, and consider Bing Ads which often has 20-30% lower CPCs than Google.
What is the difference between CPC and CPM?
CPC (Cost Per Click) means you pay per click on your ad. CPM (Cost Per Mille) means you pay per 1,000 impressions regardless of clicks. CPC is better for direct response and conversion-focused campaigns. CPM is better for brand awareness where you want maximum visibility. Most search ads use CPC; display often uses CPM.
How do I calculate ROAS?
ROAS (Return on Ad Spend) = Revenue from Ads / Ad Spend. A ROAS of 4:1 means you earn 4 pounds for every 1 pound spent on advertising. To be profitable, your ROAS must exceed your break-even point, which depends on your profit margins. Most businesses target a minimum ROAS of 3:1 to 4:1.
Official Sources & References
Data verified against official UK government sources. Last checked April 2026.